Resumen

Mathematics used outside of the school may be considered as a process of ethnomodeling rather than a mere process of manipulation of numbers and procedures. The application of ethnomathematical techniques and the tools of modeling allow us to see a different reality and give us insight into mathematics done in a holistic way. In this perspective, the pedagogical approach that connects the cultural aspects of mathematics with its academic aspects is denominated ethnomodeling, which is a process of translation and elaboration of problems and questions taken from systems that are part of the students’ reality.